I'd disagree. It's extraordinarily easy to get to the endgame content nowadays, especially with the armor set packages coming every 5 levels from 50-65 and new sets coming in quest rewards.
It's only if you run instances that you're going to have to invest either money or time, to be able to gear yourself up.
No, if a new player was to start the game now, it would NOT be a breeze to get to end-game content. End-game content is considered ToSH or GCH, and they will not under any stretch of anyone's imagination be running that on armor from the armor packages questing.
And good luck for a new player wanting to invest as much money as is needed to instantly become end-game.