Runes of Magic US / AU

If it's selling the Guild with Ingame Gold i think it's fine, but if they want real life Money, I don't think it is

As long as no real money trade and account trade is involved, it is fine to pass guild leadership for ingame gold, although one would have to wonder what the guild mates might think of being sold to another player as their guildleader (if the guild is active)

Personally I would prefer if the guild leadership stays with a guild member which most can agree upon to have as their leader and not being sold to someone else who did not invest time into the guild and befriend the other members. But that would be my opinion.

There can be perfectly legitimate reasons to sell a guild.

At one point my guild merged into another guild. The old guild was well built up and relatively high level; once we merged, it was dormant, with only some alts left around and a few inactives that we hoped would log on and come over to new guild.

Then another guild split up, and the splinter faction wanted a new guild. They did not want to build it from scratch and sink all the money and resources into leveling castle, my old guild leader still had control of a good guild castle. So, it was a good match. They got a good new home, we got some in-game loot (well, my guild ex-leader did, the lil greedy !@#%, we did not. :p).

Sure glad your sig has your server on it, or I'd be worried about my guild next time I logged in xD