TLDR: Wall of text of my thoughts, game ideas, rants, and other stuff. I just wrote them down as they popped into my head. This is meant not to be flamed, but used criticism/feedback and entice game discussion. I am a casual player at nowhere near end-game, but feel that everyone should deserve an opinion...
These are my rants and things that have caught my attention according to things posted on forums and things in game...
1) Mounts - why make ALL perma-mounts cash shop only. I think that cash shop mounts should have no restriction on levels, provide tons of different skins, and different price levels (cheaper ones go slower). However, there also should be at least one or two mounts available in game. These mounts in game should have a REALLY LOW % drop chance or a LONG ANNOYING quest line that takes tons of quests over a span of weeks. This will alleviate a f2p person from not having a mount but allowing them a chance at getting one still, while the cash players won't waste their time and purchase one regardless. To help interact with the cash shop, anyone who has an in-game mount (non cash shop) gets discounts on various skins at the same level speed in the cash shop. I for one would work towards that in-game mount, then I wouldn't be 'forced' to purchase a mount, but would have no problem purchasing mounts at an acceptable rate.
2) Gear upgrades - Never should have been in the cash shop at any time, ever!!! However, stat modifying would be appropriate as cash shop items. Items that can change from one stat to another (say from +wisdom to +stamina, etc) should be useful to those who can afford to max their stats in any way possible. The stat re-arranges also wouldn't cause huge gear inflation and content inflation as I see exists today. At this point they should just sell gear fully upped. Heck, why not start selling accounts with max level chars with max level gear?
3) Time vs money. Everyone argues that some people have the money to spend, others the time. Does that still make it ok to force the purchases in the first place. A f2p player cannot go past a certain point without obtaining gear/items. That gear/item was obtained with in-game gold by player trade, but the original player still shelled out RL money for it. In effect, it's a watered down 'forced' purchase still.
4) Economy. I read about the terrible economy that the cash shop has generated because of diamonds. Gold farmers/sellers are a problem too, but with game changing real money items as well I think the players are just dooming themselves expecting too much return on their wasted real life cash.
5) Stats. I don't know how endgame stats are, but if reading the forums indicate how it still is in game, aren't there too many stats? I've seen things like pdef,mdef,pattack,mattack,stam,wis,strength,etc... Can't strength and pattack be combined, wis or int raise mattack, stam and max hp be combined, etc...
6) Classes/Roles. These are pretty well done actually considering that dual classes probably took a while to get right in the beginning. However, I would like to see different styles of roles come into play. Maybe different P/x or D/x classes can heal a little different, maybe different W/x classes (the melees) can help tank without a knight (but at a more dangerous, NON useless level), etc...
Things I would change:
1) Remove every single game-play defining object from the cash shop. Any novelty item, house item, exp/tp boost, skins, COSMETIC gear, etc can stay. I would support the cash shop if it was this way! What's better, cater to the few people spending tons every couple months, or cater to the few thousand spending a little less but more often? I bet even some of the f2p players wouldn't mind supporting the game if we weren't forced to buy game-changing stuff in the first place.
2) Re-haul progression (I don't have first hand experience, but I do read the forums daily). Catering to the few that spend the tons every couple months is BAD design. It's fine making content that's challenging, but what's the fun in making content you can get through only if you spend more than you make a month just to maybe have a chance at seeing it or wiping on it?
To me (IMHO), I don't like being forced to purchase stuff. This game is marked as f2p, but alas it's p2w. If I wanted to be forced to pay, I would re-up subs at different games. I wanted something a little different, with unique situations and options of supporting dev's but not in a forceful way! I was tired of the same old mundane log-in cause I'm paying. If I could log-in and spend $10 or so a month on different looking items/mounts/etc (not gear) and still accept that the game is a fair f2p for everyone, that would be ideal to me!
/rant over, flame shield on (don't be mean please)...
EDIT: My opinion on mounts was a bad example. I think after other games and such we've been spoiled. I realize now that extra speeds and the like aren't game changing mechanics. Please ignore my rattling on about mounts, but the purchasing aspect of them imo still exists.
Quoted
Remove every single game-play defining object from the cash shop. Any novelty item, house item, exp/tp boost, skins, COSMETIC gear, etc can stay. I would support the cash shop if it was this way! What's better, cater to the few people spending tons every couple months, or cater to the few thousand spending a little less but more often? I bet even some of the f2p players wouldn't mind supporting the game if we weren't forced to buy game-changing stuff in the first place.
that's where most of my money went to.
that's the point. 
