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RoMage

rustyx is lame rogue

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Friday, January 20th 2012, 1:37pm

Marketing 101 - let's help froggy

Well, as we all are sure by now that current marketing department has no idea what to offer and at what price, thus limits forggy's profit (which is bad thing and not very healthy for game that is F2P) here is couple of suggestions to marketing people, who apparently are not gamers and have reputation of not knowing even real prices in game.

1. never sell stacked item for the same (or higher) price as single item. (1 for 70 or 5 for 350)

2. make sure you know what is current market value of product. When you sell item for higher price then original item, it just show us what we already knew/expected - sales department has no idea what they are doing.

3. offer discounts in higher range for higher sales. you're not selling tangible good, and having more items in game - more happy customers, more people play, in return will mean more progress and more future sale.

4. make selection wider, offer more of products and add some items as permanent items

5. throw gifts in large packs, give something useful. for example, not V rune or something low like that.

6. do scale discount. So if your pack regularly goes 10 for 20, offer 50 @ 15Dias, 100 at 10 and 1000 at 5.

It should be in froggy's interest to keep customers happy. We (customers) will spend more money if you offer us more for it, and that is just basic marketing strategy.

How does this works. If you offer for example AT charges at price I suggested on other thread (75% discount if you buy 1K), many of us will opt to buy more of them then we would otherwise buy. If more people tier their weapons more, most likely that will mean more people will run higher level instances (or be able to) and they will provide more items that will need tiering up.

So some products as AT charges, drills, jewels should be available more often, because they are more needed in game progress.

Anything I missed?

MegaMouseSEC

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Friday, January 20th 2012, 3:38pm

I like this but would like to add a bit. Get rid of things that never sell, and hot items should be discounted some for regular purchasers (not including those that sell diamonds for ingame gold and send the items as presents though).

markzilla

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Thursday, March 8th 2012, 4:55pm

Part of the problem maybe the quantities and actual costs, but it's also what they sell. For the most part they most typically always sell power and have little idea what else they could sell to players.

But selling power (i.e. gear enhancements) already makes the divide between f2p and p2p players, making endgame and pvp more difficult to enjoy. Moreover selling power complicates any further development of a game trying to accommodate those two types of players.

Selling power also instantly creates anger every time a new chapter is released or the level cap goes up since now everyone is forced to re-purchase. Or when Over Powered classes get nerfed. If the focus was on selling something other than gear enhancements, then when level and class changes happen it would have less impact on the community which in turn keeps players playing and paying.

What else could they sell? Items that promote convenience and vanity items for starters. Convenience items include xp/tp potions, new mounts, speed potions, loot potions. Back pack, bank pages, and the magical wardrobe are excellent examples.

They could sell additional multi-class slots beyond the three they allow now to save extra character creation or explore other combinations. Then there are Zone-Quest Reset tickets to save people from doing the same dailies endlessly. They could examine the crafting skills and offer recipe's for vanity items/skins, furniture, boots/horseshoes of speed etc. New faces, skin models or races (not classes). I'm sure we could think of more.

None of those items would continue to sell power that separated the f2p and p2w players or anger p2w players who tire of constantly paying to re-gear.

RoMage

rustyx is lame rogue

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Thursday, March 8th 2012, 5:08pm

Thank you for bringing back this topic. Here is a link from different topic, that one hope FEU sales/marketing department will read:

12 tips to keep customers happy