I agree. It is completely unethical to tell someone they are getting something for 50% off when the price is not nearly 50% of what the price was. It is theft by deception. What a cheap and underhanded business tactic. What happened to company's that would tell the truth and sell you a honest product for your hard earned money. For the people who have purchased items during this time should get a refund. Or at least give them what they paid for. We are a small community and we are not dumb, we pay attention. Its like the pluser stones saying they are 50% off and only 110 diamonds.