Is it bad that something would favor a guild able to run later instances better? I guess I just don't understand why that should even come into play here....
These games are designed to be a race to the top & to be the most powerful XXXYYYZZZ there is in the game. This game is pretty much get good gear, stat well & clear better instances. Yes, there are other things that can be done, like crafting, but in it's essense, this game is clear stuff - get better stuff.
If a guild has people capable of running HM instances and earns 10x the mems that a guild earns running a lower instance, why is there a negative connotation associated with that? Do better, get more... isn't that what we all strive for in games?
If we want to be "fair" about this world boss thing, World Bosses should have a table of everyone fighting them. When the boss dies, bags should drop on the ground & assigned like the bag drops in Chrysalia on up. This way, everyone has a "fair" chance of getting a PoM & if you don't open your bag in 60 seconds or whatever, it becomes available to everyone.