you could argue the entire statting process is screwed up, this is not an issue only pertaining to new players.
i've never seen rediculously overpriced bag stats on the AH, considering how good they are relatively. if a normal stat costs what, 5m? (yeah ik, depending on stat, w/e), then do you really expect the bag stats to go for less than at least 1-2 mil? considering they are only a couple % worse.
I'd say the issue isn't just that
it's the fact the best gear quests give is fairly inadequate for how mobs are in the zones
and the mobs aren't very balanced around someone just leveling up a fresh toon (at least once you hit SL)