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  • "zidlef" started this thread

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1

Monday, April 29th 2013, 4:03pm

Ideas for Gameforge to bring people in

No ads, publicity or ingame codes in magazine or websites anymore to come to play ROM. When i started playing, it was because of an ad in PC Gamer magazine, saw the nice ad and got excited to download it and play. Search the web and watch videos and tought, mmhh cool game. Maybe trying to put a bit more work in the game would help. Instead of having people taking care of 20 different games at a time, ending with no support, people at support who know nothing about the game and never helps you. Promoting your other games but not ROM. Pretty sure if you go to Dragon's Prophet they have on the spot support, not support that says : Hey look over there and they start running away from you at speed macro style.


At least it might reach people to come and try it out. You know Gameforge give free stuff once in awhile and they will come or come back, build up the excitement GOGOGOGOGO!!!

Maybe hire someone who has knowledge of doing promotions and built up the hype for the game. And we still have no one to respond for Chapter VI, still hiding behind the desks?? loll

Well trying to help here, tyvm

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BTW i do live under a bridge, i am Green, i can dish it out as good as i get
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RoMage

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Monday, April 29th 2013, 4:07pm

Zid, game has to be adjusted before they nvite more new players, if they plan to keep them in game.

IS is way to expensive for new players to start, and mostly we would help someone get to L55-L60 and person most likely would stop playing, either because game is too expensive or because support is not working the way it should... Bad sales strategy helps fuel rate of people dropping from the game.

  • "zidlef" started this thread

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Monday, April 29th 2013, 4:20pm

Atar you are the voice of reason as always, that is why i think highly of your opinions, but damn it stop being right all the time ;-). Going back to my round room with corners, again lol.

K/P/S/M/W 98/98/98/98/98
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BTW i do live under a bridge, i am Green, i can dish it out as good as i get
There are no better server than Reni, best place to be!!!!!

Murkalael

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Monday, April 29th 2013, 4:46pm

Aw, yesterday a guildmate just gamequit because of bad support, and a lot of few stuffs that could be easily solved. I believe someone for listen people like those live chats would be a good start, at least we woudn't be just increasing forum pages with useless words, useless because most of them are not getting in consideration by staff members.

ruisen2000

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Monday, April 29th 2013, 5:58pm

One thing needs to be fixed first before they bring new players in: Moongorge. LoS is so bad in Moongorge due to the bumpy surface that any range attack class absolutely CANNOT do a single attack in there. Whether you stand on top of the mob, in front, behind, jump around, all you get in "There is an obstacle between you and your target".

Most new players would just quit right there.
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ghostwolf82

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Monday, April 29th 2013, 7:25pm

Quoted from "zidlef;599526"

When i started playing, it was because of an ad in PC Gamer magazine, saw the nice ad and got excited to download it and play. Search the web and watch videos and tought, mmhh cool game.


Probably the same exact Ad I saw to get my interest peaked lol, was a couple pages about it I think. Probably also the same vids haha, since there wasn't much around back then.

7

Monday, April 29th 2013, 8:19pm

they will probably do an ad campaign again with the release of a new chapter.
i think gameforge should really do a reddit post. millions of people read that site everyday. and they have a strong/diverse gaming community over there. i checked, frogster tried it 4 years ago when the game was in beta, mixed reviews,
but overall people had good things to say about the game.

there is a place millions of gamers go to everyday called steam.
you can advertise through them, they are a fantastic media outlet that give smaller developers a great advantage competing against the big dogs.

on top of that, the youtube, facebook, twitter is great.
the community can share information about this game.
social media is one of the best tools you have to promote/advertise at little to no expense.

you have many powerful tools at your disposal GF.
if you build it they will come.

Nenysvor

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8

Monday, April 29th 2013, 8:35pm

Quoted from "zidlef;599526"

No ads, publicity or ingame codes in magazine or websites anymore to come to play ROM. ...

Well trying to help here, tyvm


I like to see how you are interested in Runes of Magic, but already your first sentence is wrong. Actually we have site brandings (complete advertising background on other pages), banner and overlay advertising banners.
I.e. for the months February to March our marketing data:

Quoted

In March our advertising-triggered signups increased by 118% compared to February.


Actually we have no staff member with taking care of 20 games, got often a positive response after contact with customer support and have many players coming back with the words "Looked around and found no better game". I think this is very individual, but if not and we are the best game, sure, we always can do things better.
I.e. you miss the perfect sale, look here: http://forum.us.runesofmagic.com/showthread.php?t=79444

RoMage

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Monday, April 29th 2013, 8:54pm

Nenysvor,

our blue friend, you should know that reason you saw 118% 'signups' is because that is when RoM birthday was. Folks created 'MANY' new accounts to get card or what they were after... For me 118 sounds even low number.

It is true that there is no marketing, at least not in USA and USA publications. Not even in MMO specific magazines. Last one I saw was about year and half, PC Gamer - got nice gifts for one of my alts as it had gift code. (7 Rune mount, XP/TP pots etc.)

You can beleive your false data, or us, folks who are in game and see no single call for FA runs for long time now.

EsxCape

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10

Monday, April 29th 2013, 9:27pm

Quoted from "10Kind53;599562"

they will probably do an ad campaign again with the release of a new chapter.
i think gameforge should really do a reddit post. millions of people read that site everyday. and they have a strong/diverse gaming community over there. i checked, frogster tried it 4 years ago when the game was in beta, mixed reviews,
but overall people had good things to say about the game.

there is a place millions of gamers go to everyday called steam.
you can advertise through them, they are a fantastic media outlet that give smaller developers a great advantage competing against the big dogs.

on top of that, the youtube, facebook, twitter is great.
the community can share information about this game.
social media is one of the best tools you have to promote/advertise at little to no expense.

you have many powerful tools at your disposal GF.
if you build it they will come.


+1 to you, sir.

I agree with this idea since RoM is already on the social media bandwagon. The only problem is that it's not as easy to create a successful marketing campaign using social media compared to traditional channels. However, note the benefits:

* Viral marketing and advertising is cheap, so even if they try it and it's unsuccessful they won't have lost much.
* If the campaign is successful they'll have likely reached a larger audience (via seeding) than if they used traditional channels.
* Social media marketing campaigns allow companies to be much more interactive with potential customers through immersive advertising. Most people online do not give a hoot about banner ads and very rarely bother to read or even click them. In recent years companies have tried to move away from banner ads for this reason.
* It's much more user-controlled. People today don't like to be subjected to commercials or advertising unless they have some control over what they are seeing. If they can filter information or only view what they are interested in viewing, it's more appealing. A lot of viral marketing allows this and it works.

Edit: If I wasn't so attached to my Principles of Advertising textbook, I'd mail it to them. xD Maybe they can pull some college interns into their marketing department. :P

ghostwolf82

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11

Monday, April 29th 2013, 9:35pm

Come let us know what the stats say in two months Nenysvor. I predict it to be almost no new signups.

Nenysvor

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12

Monday, April 29th 2013, 10:33pm

Quoted from "RoMage;599569"

Nenysvor,

our blue friend, you should know that reason you saw 118% 'signups' is because that is when RoM birthday was. Folks created 'MANY' new accounts to get card or what they were after... For me 118 sounds even low number.


And you think these people didn't use our website and searched for advertising banners to get a referral ID? I don't think so and of course, that means we can difference this.
118 (people) is a small unreal number, 118% is more significant.

EsxCape

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Monday, April 29th 2013, 10:47pm

Quoted from "Nenysvor;599587"

And you think these people didn't use our website and searched for advertising banners to get a referral ID? I don't think so and of course, that means we can difference this.
118 (people) is a small unreal number, 118% is more significant.


I have a question. You're posting this information to us publicly, so I guess that means it's not confidential. So is there a place where the community can see how many new players we're getting, for example per month? I remember when Frogster America was running the game, that kind of information was made public in quarterly and annual reports, but I don't know if Gameforge does that. It would just be interesting to know how the game is doing in terms of new players every now and then.
Regardless of the server I choose to play on, I've really never seen/met/heard of new players. I'd actually be more inclined to hang around low level areas and help new players if there were any new players around. Or maybe they're only on when other people are not and they think the game is dead, so they just log in once and then never again? @_@

RoMage

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Monday, April 29th 2013, 10:51pm

118% can be 3 people if base is 25... please don't try me with math...

one thing you will learn first from business statistic class is that you can make % to show what you want... :D

if we had 118% more people, how may of them stayed?

I was talking about this year and more ago, much before you become blue collor here, on US side.

And please don't get me wrong - we love game, we know potential of the game, but thanks to bad business decisions, be it by you guys not understanding that different markets need different strategy settings or by uneven cuts in publishing side of the company (marketing, support, sales department) we are at the point that servers are daying, guilds are closing its doors, and marging is only way some of us survived so long...

We all hope for miracle, but from your post - everything is all right, 118% is huge increase (and it might really be 3 more peple from regular 25) and you hapilly get next pay.... mission accomplished...

15

Monday, April 29th 2013, 10:56pm

Biggest problem is super slow support.
next is the cash shop, lower all shop items by 30% permantly.next make a 20 dollar purchase 1000 dias all the time.
ALL equipment upgrades in the shop all the time.
if paying players got a little more bang for their buck more people would buy dias. More people buying dias means lower gear prices and ah prices.
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Nenysvor

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16

Monday, April 29th 2013, 11:10pm

Quoted from "EsxCape;599588"

I have a question. You're posting this information to us publicly, so I guess that means it's not confidential. So is there a place where the community can see how many new players we're getting, for example per month?

I am in the lucky situation Laghmara answered this 2 weeks ago and I can use it. I have no directly access and normally these data are not published. But a lot of our players have no idea how big the world wide web is, miss some advertising and think there is none.

Quoted from "EsxCape;599588"

Regardless of the server I choose to play on, I've really never seen/met/heard of new players. I'd actually be more inclined to hang around low level areas and help new players if there were any new players around. Or maybe they're only on when other people are not and they think the game is dead, so they just log in once and then never again? @_@

It depends on the normally playing time in the starter zones and of course how friendly the server population is. Too often I see on forum players asking "What is the best server for me" and another answer "Not my server" oO ok, this is the best way to avoid new players. There are different ways to let a guild say "We have a lot of work with it, but no problem to get members". Top guilds will not search the newbies, but should respect any player want or being able to join the end content. Guilds below this content/equip standard should watch out for new players. Be there to help! And this does not mean you should rush the zones with them. Start with "Are you new here? Welcome!"
Most things in game are better if you look around instead of jumping from one point to another. The game is your free time, relax! ;)

Quoted from "RoMage;599589"

118% can be 3 people if base is 25... please don't try me with math...


I tried it also with words, 118 people is unreal small number. I think I said what have to say and you believe what you believe. If you are in one single zone, there are plenty of other zones you don't see and some zone you never can monitoring, i.e. instance zones or house zone. Even for me it is often surprising how different my personal view difference from real data collected by server, but I accept this difference with knowledge the server is a damn cheater, can watch all zones in one moment. ;)

Amberwave

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Monday, April 29th 2013, 11:16pm

Quoted from "RoMage;599527"

Zid, game has to be adjusted before they nvite more new players, if they plan to keep them in game.

IS is way to expensive for new players to start, and mostly we would help someone get to L55-L60 and person most likely would stop playing, either because game is too expensive or because support is not working the way it should... Bad sales strategy helps fuel rate of people dropping from the game.


I have to disagree with this in part. RoM is cheap to start, it is free, (you can play for a long time for nothing if you like to quest) and that was a major reason I tried it, what, 4 years ago now. But everyone wants to race to "end game", and then be an "end game player." "Got my toon to 77/70, lets go run some KBNH." "Ummm... you do not have gear to run KT." End game is where the cost is, and it costs alot, to someone. I beleave it is between $60- $100 in diamonds to plus +16 and tier 11 a weapon. I do not recall seeing a cost analysis of stating, plusing and tiering the rest of the gear, but it is not cheap if you want to tier 7 or 8 something.

Quoted from "Nenysvor;599587"

And you think these people didn't use our website and searched for advertising banners to get a referral ID? I don't think so and of course, that means we can difference this.
118 (people) is a small unreal number, 118% is more significant.


I would love to see this break down. What are the real numbers, what servers, etc..

18

Monday, April 29th 2013, 11:28pm

I used firefox with an addon called adblock https://addons.mozilla.org/en-US/firefox…-dl-mostpopular. This essentially blocks all type of banner ads and such, so sure you may be advertising using banner ads, but honestly how many clickthroughs on them are you retaining? I think that's one of the issues the other posters wanted answers to.

Also, whats the server capacity? Reason I ask is adding 118 new players (or even adding 118% of how many players are active on that given server) can be vastly different amounts. If the capacity is 1000, then sure 118 people would be a big addition, on the otherhand, if the capacity is 10,000, the number is vastly smaller. Telling us new signups went up 118% without giving a base from where that % is drawn, doesn't really tell us anything. 118% of how many active accounts?

The people here still posting are the ones who really love the game and want it to succeed and are trying hard to give idea and suggestions on how to make RoM popular again. Anyone who's played the game over the past few years has seen how much the population has declined. I won't go into why, there are as many reasons for that as there are people. In general though, a few reasons to tend to surface more than others. Those reasons that are consistently at the top of the list are the ones that need addressing soon if you want that change the mentality and gain new players.

I haven't badmouthed RoM, but when people ask me about it, I give them honest answers about main questlines being broken, common issues that they are likely to encounter and of course the prices in the cash shop. Just giving those relevant topics (logging in and talking to players would get them the same information) drive people away before they ever get started.

pwnsnoobs

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Monday, April 29th 2013, 11:46pm

Quoted from "Nenysvor;599564"


In March our advertising-triggered signups increased by 118% compared to February.


March increased by 118% compared to FEBRUARY<------

what was february like?

http://www.amazon.com/How-Lie-Statistics…f/dp/0393310728

Great book ^

20

Monday, April 29th 2013, 11:50pm

when they do what i mentioned earlier they will see a growth rate over 9000%.