Ads? RoM ads? Internet ads? Are you talking about those annoying popup windows which used spam you by opening tens of new windows at once and fill whole screen, or those annoying image ads that used to fill half of the web-pages making it hard to even find actual site content, or those annoying huge flash ads and movies which made opening pages to take eternity and literally made web-browser to cough like an old-as-fart asthmatic granny after walking to the car 10 meters away from her frontdoor? Well, I haven't seen them or many at least many of them for a many years since I moved away from intternets exploder, installed some neat addons and did some other tuning with leds and neon light under my computer chair etc...
I know RoM at least has those facebook pages and other social whatever -pages, but I honestly hated all those annoying social media like-buttons on every page, that I removed them too with all kind of addons... I think there are also many people who don't like to connect every game and thing to their personal fb-pages, but there must be some another way to make different kind of people to find this game in the first place. Beside friends telling how expensive it's to play, right?
[HR][/HR]
It's true that while being advertised as free-to-play, this game can easily become one of the most expensive MMORPG games ever seen in history if you really start to pimp your ride. There is just some thing in these ROM is expensive threads, I don't agree at all. I've seen in multiple places here people to whine about how it's so expensive to make +16, t8 gear, 4x drillers, full set of X-runes in every gear t12 weapons on top etc. but first; You don't need a single gear +16 to beat any instance in the game (even thought I would still try to have at least weapon, rings then maybe necklace plussed high.), you don't need a single gear with 4x rune slots or even all gear with 3x to beat any instance in the game, you don't need a single X-rune to beat any instance in the game, you don't need a weapon over t10 to beat any instance in the game, you don't need a single clean statted gear above t5 to beat any instance in the game, you don't even need all the items HD or hammer them to beat any instance in the game. All you need is to meet minimum requirements for party to survive in instance, minimum amount of damage to kill bosses before they rage and make everyone wipe, learn tactics and some patience to take boss down. Rest is just your own illusions and goals you create.
Of course it's easier to beat things with better gear, but top gear is not required to beat PVE instances. People seems to be too used to some cheaper times and making all their gears maybe easily OP, buying them with underpriced gold/dia prices (on europe even worse, when dia npc was there much longer and some people used loads of alts to stack dias and people could easily buy full set of X-runes instantly without using any real mone when they came to promo), when +16 could as well be something only those who pay can achieve. It's a pay-to-win game after all, if you don't pay, you don't win. Those who cannot afford to have every single best thing in the game, should just stick with second best or even third best and go with +12 or something lower instead of +16, that's very simple. Maybe it's coming from some older times and people are still living in the past, maybe people have so huge ego that they just can't go without OP gear, maybe tactics were so annoying or too hard that people wanted to skip them or they would get wiped withn seconds, maybe some class was so OP back in the times that noone wanted worse classes, but nowadays there are many and many more viable classes which all can perform very well, perform as well as some FOTM classes or even better. Some classes perform bit better during burst and some better outside it.
One thing that push people also to gear harder are their own guildmates and their friendly or less friendly competition between each other. For example 2 people with same RT weapon, another swaps his to new GC weapon. Another starts to feel pressures, maybe friends (great friends indeed) don't take him to runs, if his DPS is not the best because (just checking if you are still reading) they are such a bobs that they will wipe instantly when first tactics phase kicks in if burn fails. Scrudickinizer values are 5% lower, what a horrible loss there as well. That might be a worth of whole 1 white-hit or extra crit. Then other guy goes and buys GC weapon too, but that's not enough, no not even nearly, he goes and adds anoter extra tier more to his weapon. Places are swapped, pressure is again on the another guy, machine of the death cycle has been turned on and it's not going to stop easily...
All those 3..2..1..GO...1..2..3...LOOT! Boss fights are huge joke anyways and they don't bring any honor at all to the game as how this game should deserves. All thanks to OP gear and instances soon become very boring. They are the best when fights are bit harder and last longer than 10-miracle guys at bed. Of course there are people who push themselves to the end as soon as possible or want to be the best, but in the end when you already have everything, there won't be anything else left to do other than sitting at varanas central and spying on newbies looking at your gear in awe, so you can feed your ego while memorizing the old good times.
TLDR version: some sneaky comment about advertising? damage is bad, ok? and noone forces to buy über 1337 gears.