Of course they run hard mode for gear as well, someone already said part of the fun is the risk reward concept. I'm just saying that saying endgamers don't want other people to have gear is ignorant.
I'm actually not an endgamer though so my opinion on the gear/stats thing wouldn't be what you're looking for :p
I don't know how you can say it's ignorant.
I'll explain a little more in-depth. When you reach endgame, you can support your character without really having to break open the wallet. That's how endgamers stay endgamers. It's a society ladder. Those at the bottom have to put theirs in if they want to get to endgame, and those at endgame have paid theirs and are now benefitting from it.
You don't want people to have what you have, because your the one who put the time and effort/money into it. I was an endgamer at one point, and being a F2P endgamer it was very easy to sustain my IS needs without having to break much of a sweat. Yes, it was nice, but not so nice for everyone else. Being the person I am though, I gave a lot of freebies, I support servers not guilds.
On the other hand, there are those who don't have what they want, and they want it. If they can get it, they'll sweep it up. This gives equality to those people, who are a large portion of gamers, and they will enjoy this. The downside is nobody will be able to support themselves as efficiently as before at endgame.
This creates a power imbalance. And that turns into an economy question. Everything becomes extremely cheap and abundant. People are happy, no issues for a while.
Once everybody has what they want however, and the market crashes it becomes a survival of the most economically inclined to get ahead in the game.
Did I ever say I agree'd with this change? No, I am a fan of the challenge, and a fan of a proper and functional economy. I just said, GF will make the most money they can, and they will make a lot of money off of so many people gearing more, spending more money, because they have more materials in the game to do so.
However, as I said before, this will just eventually lead into a crash, unless they release more content very frequently. Probably within 2-3 months. But this would also create another issue of people not wanting to regear so much. Either way, old system works, this one will have a glory moment, and quickly fade to dark.