FA has absolute control over the CS, they choose when to introduce items into the game and for what price. RW has installed it into the game and given FA the codes. As publisher they have absolute control over the price of diamonds and CS prices.
RW gets paid a flat rate as well as percentage of sales. So at any given time FA can drop all the CS prices. But we all know that is no where close to happening.
From what I have read several publishers of RoM have shut down servers, Brazil being the most recent. I don't blame the bugs, glitches, crashing. I blame the fact that RoM publishers have priced themselves far high compared to their competitors, every patch forces you to get diamonds wether you buy them or not.
You are right about almost everything you said accept the fact that RW has Zero to do with CS pricing.
The thing is, the fact that a purified fusion stone is a cash shop item or that a bind lifter is a cash shop item or that +ing is a cash shop item...thats all the INTENTIONAL design of the cash shop, it was created that way, regardless of how FA decides to sell these items to the public. They are, have always been, and always will be cash shop items. And yes, FA controls the prices because that is part of the localization process, as I stated before.
The thing is, RoM has pretty much always been a game where the cash shop set up is for pay to win. That's what the design model is, thats what it's purpose is, FOR THIS GAME.
The fact is that Shanda is a completely separate business from Runewaker and that they have specifically stated that their cash shop is "optional extra items unnecessary to 'win' the game" is their overall system design. They have made it very clear that it will be a luxury item cash shop from the get-go. So if FI wants to price them high then it won't really matter for 2 reasons: 1) the game already comes with great armor and mounts and weapons...luxury items for personalization don't seem like a must-have, and 2) I don't really see many US-side players buying from an EN-cash shop anyway because regardless there will be a pricing "gap" due to currency exchange rates. If that's a downer, you can scroll back up to #1 to make yourself feel better. xD
I think we're in agreement here because I said that FA is responsible for CS pricing, unless I made a typo somewhere. I never said that RW is responsible for prices; that would be impossible because they do not use US currency >_> Pricing is part of the localization process of publishers. However that doesn't alter the intended DESIGN for the cash shop.
EDIT: Here is the main point in the first paragraph of my previous post:
The items that are created for it and which are available within it are controlled by the developers. FA is only responsible for pricing these items in the local currency.
Where "it" refers to the Cash Shop. "The items that are created for it" = for example, a PFS. "and which are available within it" = for example, a PFS will only ever be available from the Cash Shop; it will never be anywhere else. (Exception was for the Owenstein event, but I guess since Swag is quitting we won't see that again.) I don't see where your point deviates from mine, unless you're just agreeing with me