Care Bears Vs. Gummi Bears The MMO.
Sugar coated pink hearts and sickly sweet gelatin strewn about as far as the eye can see!
...<shudder>... The Horror!
It wasn't cute and cuddly which is why it didn't last, my daughter looked at it and said it was stupid. I guess if you make a MMO for kids and even adults you need to make it gender neutral. ROM will always win with women cause here they can be hotchie mommas, rather then just "Mom"
Not sure cute and cuddly would have made it work either. I think they were banking on the success of the Lego based single player console games.
As for making games gender neutral, I don't think that is the answer either. More like the game design needs to take into account the fact that different people and genders view their entertainment differently. In my non-expert experience, women tend to want some reason for going out and slaughtering pixelated creatures. Pretty much any flimsy excuse will do as long as they can justify it in some way. For men, you can simply point them to an opponent and they'll happily go attack them (I'm talking about games and game stories here, not real life).
The difference can be expressed with the following (tongue in cheek) example.
Men:[INDENT]NPC: There are monsters over there!
Male Player: To War! <bash>...<slice>...<p0wnz>...Lolz!!1!!
[/INDENT]
Women:[INDENT]NPC: There are monsters over there!
Female Player: So?
NPC: They're scaring the kids!
Female Player: Then ask them to stop.
NPC: They eat shoes and want to ban chocola...
Female Player:
TO WAR!!!! <bash>...<slice>...<p0wnz>...Lay-off my chocolate![/INDENT]